• Stuart Perlin
• (561) 306 2090
• sperlin@aleriant.com

• Kyle Arteaga
• (650) 481-3435
• karteaga@serena.com

Aleriant’s Award-Winning Mashup Automates

Economic Development Processes To Increase Tax Revenue And Jobs

Now available on Serena Mashup Exchange for State, County, City economic growth

DELRAY BEACH, Fla ; REDWOOD CITY, Calif. -- October 6, 2008 – Aleriant, an international technology services and outsourcing company, today announced it has added their new Aleriant Tracking System to the Serena Mashup Exchange, an online marketplace for Business Mashups. The Aleriant Tracking System (ATS) empowers Economic Development Organizations (EDO) to improve their business processes, integrate databases, and increase productivity and collaboration.

Currently installed at the Enterprise Florida Board, ATS automates the once manual economic development process and tracks everything. ATS eliminates database duplication and gives a transparent window into processes easily adapted to changing economic times. The system decreases the amount of time necessary to audit and create reports, giving the EDO the valuable tools and time to determine effectiveness and return on investments.

“In our research and development process, Aleriant found the perfect tool in Serena Business Mashups. Serena saved us valuable time in deployment and development of our product,” said Stuart Perlin, CEO, Aleriant. “The Serena Mashup Exchange provides us with a diversified and focused marketing forum to expand our market globally.”

A public-private venture responsible for leading regional economic development, EDOs must manage and monitor their expansion activities and report to a governing board. Reports must include data and outcome on consultations, trade events, export sales missions and business recruitment and retention programs. At a minimum, annually the organization must justify and prove their worth to gain budget and resources from their region’s board.

“In these economic times, Aleriant has deployed Serena Business Mashups as an integrated product for any regional government looking to attract new business and build tax revenue. Serena welcomes Aleriant with their expertise in international trade into the growing Serena Mashup Exchange,” said René Bonvanie Senior Vice-President of Worldwide Marketing, Partners & Serena On Demand. “This mashups provides great value to economic development organizations to keep project information up-to-date and accessible through dashboards while automating the flows among people, data and systems.”

Serena Business Mashups enable users to create workflows, composite applications and Mashups that drive productivity by automating and coordinating work across people, process and systems. For every project in IT, there are ten requests that never get addressed, contributing to an ever-growing application backlog and missed business opportunities. Unlike other tools that require technical expertise and coding skills, Business Mashups allow non-technical users to create Mashups that coordinate common business activities and address the application backlog.

Serena® Mashup Exchange™ is an online marketplace to accelerate the creation and use of Business Mashups. Business users and internal IT departments as well as consulting and channel partners will be able to find, buy, and sell pre-packaged Mashups, Web services, and professional services—without incurring any fees or commissions to Serena.

About Aleriant
Aleriant is an international technology services company that provides customized software solutions, technology outsourcing and consulting services. The company has been serving fortune 500 companies, middle market and small businesses to boost their productivity, improve quality and reduce costs. Based in Fort Lauderdale, Fla., Aleriant has offices in Westbury, New York, Medellin, Colombia and Sao Paulo, Brazil.

About Serena Software
Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries and more than 800 employees. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with a new generation of Web 2.0 tools to build Business Mashups. Serena Business Mashups automate common, everyday processes, are visual and do not require coding. Serena also enables IT executives to gain visibility into their projects, resources and costs – CIOs should have access to the same quality of information about IT as the CFO has about Finance. For more information on Serena, visit www.serena.com.

Serena is a registered trademark and Mashup Exchange is a trademark of Serena Software, Inc. All other product or company names may be trademarks of their respective owners, and their use is intended for identification purposes only and not in association with or as sponsorship or endorsement by such owners.

Date: October 02, 2006
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